The question about how to market art and how artists can showcase their work to increase their audience is never-ending. Both well-established artists and the ones who are just starting out are always searching for ways in which they can improve their visibility to their target audience. Digital platforms and technology have made things much easier for modern artists. Social media platforms are becoming a space where people not only share their personal lives but also explore business and networking opportunities. For artists, some of the ways that they can use social media to promote their work include the following.
Publicise Events and Upcoming Projects
Artists who have their work showcased in galleries and those who have put their artwork on sale can use their different social media channels to attract people. Making regular posts and interacting with their potential followers is one of the ways of doing it. They can also partner with other artists and ask for them to promote their work and tell their followers. It is even possible for such messages to go viral if the artist comes up with captivating messages.
Pay for Advertisements
Most social media channels now have an option for people to pay for adverts. This is always a cheaper way for artists who cannot afford to pay for traditional media. The result tends to be faster, and it can reach a wide variety of people, as long as the artist does research and segments the target audience/market. Payment for adverts can be made to promote the artist’s website or specific pieces of art that they want to show the public. They can also pay social media influencers to help them with advertising, especially those with a large social media following.
Create a Fan Page
Artists who want to succeed on social media should first focus on getting a good following. Creating a fan page, being consistent and interacting with the followers are among the things that will give artists an edge on social media.
For artists who do not have time to work on social media pages, it is always advisable to hire social media managers at a fee. The results are worth it. They should also research and establish the right platform for the kind of art they produce.